Business Management

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Wentworth Advantage believes that learning is a life-long pursuit. To help you, we’ve collected a selection of current, thought-provoking articles,
covering our five core competencies for Building Better Businesses.

Business Management

Last updated on:
18-Aug-2011 05:10 AM
Branding in the Digital Age
Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed.Reference: Harvard Business Review, December 2010, Vol. 88 Issue 12, p 62 – 69

First Published: 18-Aug-2011

Last updated on:
16-Oct-2011 05:28 PM
Extreme Negotiations
The authors outline five core strategies that "in extremis" military negotiators use to resolve conflicts and influence others: maintaining a big-picture perspective; uncovering hidden agendas; building trust; and focusing on process as well as outcomes. These strategies provide an effective framework that business executives can use to prepare for a negotiation and guide their moves at the bargaining table. Reference: Harvard Business Review, November 2010, Vol. 88 Issue 11, p 66 – 75

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:33 PM
Four Lessons in Adaptive Leadership
The armed services have been in the business of leadership development much longer than the corporate world has. Today's military leaders need tools and techniques to face a fast-changing and unpredictable type of enemy--so the armed services train their officers in ways that build a culture of readiness and commitment. Four lessons are featured in the article. Reference: Harvard Business Review, November 2010, Vol. 88 Issue 11, p 86 - 90

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:35 PM
Reputation Warfare
Companies today increasingly find themselves under attack from dissatisfied customers, disgruntled employees, and just about anyone who has a personal computer and an axe to grind. Blogs, tweets, text messages, online petitions, Facebook protest sites, and digital videos all represent potent new threats, and companies need to learn how to respond. Reference: Harvard Business Review, December 2010, Vol. 88 Issue 12, p 70 - 76

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:36 PM
Sowing the Seeds for Growth
With the economy on the up, it’s time to start branching out again. This article provides some pointers on how SMEs can start repositioning themselves for growth. Reference: Company Director, May 2010, p 34 – 38

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:38 PM
The Emerging Capital Market for Non-profits
The article focuses on non-profit organisation finance and management. Research on why new non-profit organisations seldom achieve the growth rates of comparable new business enterprises is discussed that suggests that the system which transmits information and investment between donors and the non-profit organisations are flawed because they fail to provide reliable evaluation of the organisation's performance. Reference: Harvard Business Review, October 2010, Vol. 88 Issue 10, p 110 – 118

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:39 PM
The Truths about IT Costs
The article focuses on cost control in information-technology budgets when overspending results from seven situations. Solutions and preventive measures are mentioned for situations where application enhancements are not cost effective, projects are complicated with unnecessary functionality, technology investments are underutilized, teams lack incentive and quality is not measured, and project failure rates are high. Reference: Harvard Business Review, March 2009, Vol. 87 Issue 3, p 28

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:41 PM
Unleashing the Power of Marketing
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management and strategic planning after years of relative neglect is considered. Reference: Harvard Business Review, October 2010, Vol. 88 Issue 10, p 90 – 98

First Published: 16-Oct-2011

Last updated on:
16-Oct-2011 05:42 PM
Why Succession Shouldn't be a Horse Race
From the moment Mulcahy stepped into her job as CEO, in 2001, the Xerox board of directors began discussing who would succeed her. Looking back on the long process of choosing and grooming her successor, she acknowledges the wisdom of having started that conversation a lot earlier than might have felt comfortable. Reference: Harvard Business Review, October 2010, Vol. 88 Issue 10, p 47 - 51

First Published: 16-Oct-2011

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The material contained in the Learning Centre is general comment and is not intended as advice on any particular matter. No reader should act or fail to act on the basis of any material contained herein. The material contained in this section of the website should not be relied on as a substitute for legal or professional advice on any particular matter. Wentworth Advantage Pty Ltd, the editor and the authors expressly disclaim all and any liability to any persons whatsoever in respect of anything done or omitted to be done by any such person in reliance whether in whole or in part upon any of the contents of this section. Without limiting the generality of this disclaimer, no author or editor shall have any responsibility for any other author or editor.

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